Consumer Psychology and the E-Commerce Checkout – Infographics


As the trend towards shopping online gains more and more momentum, it is becoming increasingly important to understand the factors that combine to secure or destroy transactions in the eyes of the consumer.

The infographic below produced by vouchercloud and endorsed by TechBuzzes highlights the psychological motivations underlying customers’ behaviours throughout the ecommerce checkout process.

In terms of site design, it is imperative that the layout is kept simple, with ample and easily digested information at the customer’s disposal. In fact, 92.6% of customers cited that visuals are the top influencing factor in deciding whether to commit to a purchase. These visuals cues include product images with multiple angles, demonstrative videos and customer testimonials.

In the checkout, these design factors include clear calls to action, a maximum 5-step checkout process and the ability to see how far through the checkout the customer has progressed.

Keeping these factors in mind when designing the format of an ecommerce checkout can assist e-tailers in lowering the 67.4% cart abandonment figure. Additionally, being transparent about freight and additional charges as well as considering a guest checkout option and discount offers can have considerable influence in transaction completion.

e-commerce checkout

Consumer Psychology and the E-Commerce Checkout – An infographic by the team at vouchercloud in collaboration with: TechBuzzes

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Mohammed Siadath Ali is a technology blogger. He is an MCA(Master Of Computer Applications) Graduate From Esteemed University in Chennai.. Mohammed Siadath Ali is a computer geek who has a good knowledge on programming & Codes and is the Designer And creator of His Blog - TechBuzzes. He has knowledge on a variety of Programming Languages. Mohammed Siadath Ali is a Passionate Technology blogger, who has been blogging on Software's And Technology as a hobby since months. Technology has been one of his Favorite and Greatest passion. And that is one of the main reason behind starting his Technology Blog TechBuzzes - where he has started blogging about the Latest Technology on Software's and providing high information to the Users.