BYJU’s is India’s largest Ed-tech company and the creator of India’s largest K12 learning app which offers highly adaptive, engaging and effective learning programs for students in classes 4-12 (K-12) and competitive exams like JEE, NEET, CAT, IAS, GRE and GMAT Exam. Launched in 2015, BYJU’s has become the most loved and preferred education app for students across age groups.
The BYJU’s learning app makes use of original content, rich animations, interactive simulations and engaging video lessons from India’s best teachers. Today, BYJU’s has over 7 million downloads, 3.3 lakh annual paid subscriptions and sees addition of 30,000 students every month. With an average time of 40 minutes being spent by a student on the app every day from 1700+ cities, the BYJU’s app is making learning enjoyable and effective. Renewal rates are as high as 90%.
Delivering world class learning experience, BYJU’S is making learning contextual and visual, and not just theoretical. The app has been designed to adapt to the unique learning style of every student, as per the pace of learning, size of learning and style of learning. Creating a whole new segment of millions of self-paced learners where parents take up supporting roles, the focus is to make students love learning. The unique combination of content, media and technology at BYJU’S ensures the seamless learning experience for students across grades of different proficiency levels. Additionally, the robust R&D team of 500+ people across media, content and technology at BYJU’S continuously work towards creating best-in-the-class learning products.
BYJU’S approach is to combine world-class teachers, proven pedagogical methods, innovative technology and data science to deliver personalized learning, feedback and assessment for students in classes 4-12. The app encourages children to ask questions and not focus at getting them to find the answers only. Overall, the learning app is paving the way for new-age, geography-agnostic learning tools that sit at the cross section of mobile, interactive content and adaptive learning methodologies.